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It's been a long time coming, but the "Beer Growth Initiative", a collaboration effort from the Beer Institute, the National Beer Wholesalers Association, and the Brewers Association (and facilitated by Tamarron Consulting) to increase beer's coolness factor among young LDA adults, was unveiled in Austin last night. 

The pilot in Austin was a cooperation of local distributors...

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The yearly Tamarron Beverage Supplier Performance survey, in which distributors rank suppliers on a variety of topics, is here.

A total of 191 distributors responded to the latest survey (conducted April 1 to June 11). That's a drop from the amount of respondents in last year's survey (206). These distributors were asked 70 performance-based questions grouped into 13 functions; and the distributors rate the suppliers on a scale of 1 to 5.

All in, eleven suppliers were rated in this year's survey. Of the eleven, nine posted higher scores in the 2019 survey vs. 2018.

Here's how the top five suppliers shook out in the latest survey:...

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While distribs continue to carry more brands and SKUs on avg, number of suppliers on avg leveled off in annual Tamarron Malt Beverage Supplier Performance Survey shows. 

Boston Beer Top Performer Again; Only HUSA and Sierra Scored Slipped; Performance vs. Perception. Boston Beer again ranked as top performing supplier among distribs in annual Tamarron Survey

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There are a few truths in the world: Brewers love SKUs; wholesales and retailers hate them. And finding a craft bewer who respects their distributors' opinions is like finding a money-making venture for my family's ranch, which can be summed up in a simple Haiku: No soil above the oil, and no oil below the soil, suitable only for goats.

Much has been made of Tamarron Consulting's fifth annual survey of craft brewers from the point of view of distributors from nine cooperating craft brewers, and while the results are interesting from a perspective of what has changed in the last five years, to me what is most fascinating is that Tamarron could find nine craft brewers who care enough what distributors think to take part in and commission the survey in the first place. 

These are those brewers: Allagash, Bell's, CANarchy, Dogfish Head, Great Lakes, Odell (which "won" the highest marks again), Rogue, Stone and Troegs. Whatever their grades, at least they participated and aren't afraid to put it out there.

For overall performance: Odell's, Allagash, and Bell's top the survey results, which isn't surprising given those companies beers and management.

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Tamarron Consuting recently conducted it's 6th Annual Craft Brewer Peformance Survey. This survey provides select craft brewers with the opportunity to gain understanding and insight from their distributor partners. They rate their (craft brewers) execution against roles and responsibilities & identify opportuntities to improve their performance and relationships with distributors. It enables the brewers the opportunity to evolve their businesses by listening to their distributors' feedback and addressing the survey results and related opportunities in their strategic and annual planning process.

9 Craft Brewers participated in this years survey (Allagash Brewing, Bell's Brewing, CANarchy, Dogfish Head Brewery, Great Lakes Brewing Company, Odell Brewing Company, Rogue Ales & Spirits, Stone Brewing Company, Troegs Independent Brewing)   

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