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Beer Industry Leaders Join Forces to Drive Beer Growth with Launch of

#BeersToThat (www.beerstothat.com)

Brewers Association

Today, the Beer Growth Initiative announced the initial launch of its "Beers To That" campaign, which aims to elevate and celebrate the beer category. A collaborative project of the Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) - announced the initial market launch of its "Beer To That" consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that there is a beer for just about every occasion.

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Beer Growth Initiative's

#BeersToThat (www.beerstothat.com)

Brewbound (by: Justin Kendall)

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. 

The so-called Beer Growth Initiative, a coalition of the industry's three trade groups - the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and the Beer Institute (BI) - as well as large and small beer companies also revealed its first slogan : "Beers to That".

Brewers Association senior vice president  Paul Gatza told Brewbound that the goal of the Beer to That campaign is to reach a broad audience and showcase beer as part of "a fun lifestyle". The initial campaign, however, won't take on other alcoholic beverages, suchs as wine and spirits, which have taken marketshare from beer in recent years.


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Beer Growth Initiative Kicks Off In Austin

#BeersToThat (www.beerstothat.com)

Beer Business Daily (by: Harry Schuhmacher)

It's been a long time coming, but the "Beer Growth Initiative", a collaboration effort from the Beer Institute, the National Beer Wholesalers Association, and the Brewers Association (and facilitated by Tamarron Consulting) to increase beer's coolness factor among young LDA adults, was unveiled in Austin last night. 

The pilot in Austin was a cooperation of local distributors...


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Boston Beer, Once Again, Takes Top Honors in Latest Tamarron

2019 Tamarron Consulting Supplier Performance Survey Overview

Beer Business Daily (by: Harry Schuhmacher)

The yearly Tamarron Beverage Supplier Performance survey, in which distributors rank suppliers on a variety of topics, is here.

A total of 191 distributors responded to the latest survey (conducted April 1 to June 11). That's a drop from the amount of respondents in last year's survey (206). These distributors were asked 70 performance-based questions grouped into 13 functions; and the distributors rate the suppliers on a scale of 1 to 5.

All in, eleven suppliers were rated in this year's survey. Of the eleven, nine posted higher scores in the 2019 survey vs. 2018.

Here's how the top five suppliers shook out in the latest survey:...


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Distrib Brands/SKUs Still Rising, But Not Suppliers in Tamarron 2019; Boston Top Performer Again

2019 Tamarron Consulting Supplier Performance Survey Overview

INSIGHTS Express (by: Beer Marketer's Insights)

While distribs continue to carry more brands and SKUs on avg, number of suppliers on avg leveled off in annual Tamarron Malt Beverage Supplier Performance Survey shows. 

Boston Beer Top Performer Again; Only HUSA and Sierra Scored Slipped; Performance vs. Perception. Boston Beer again ranked as top performing supplier among distribs in annual Tamarron Survey


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