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HUSA Betting on Simplicity, Innovation and Cans

2019 Tamarron Consulting Supplier Performance Survey Overview

Beer Business Daily (by: Harry Schuhmacher)

...this year’s meeting was cut up to a series of smaller regional meetings for several reasons:  1. Distributors could bring more members of their teams. 2. It’s a more intimate setting to engage with each other.  3. Content could be tailored toward each region’s priorities, and 4. It’s cheaper, for both HUSA and many of their traveling distributors.

Distributors we spoke with seemed to be keen to the new format, particularly the move to make it only a half day, reducing time out of market. 

Other things distributors liked, right off the bat: 

-Re-allocating feet on the street, which wasn’t working — much prefer shaking one market manager’s hand — back into the brands. 
-More realistic goals.  As CSO Jim Sloan said, “We’re on point to make plan this year. Realism is what you’re going to see going forward.”
-Separated national and regional chains.  National chains tended to suck of the oxygen in those meetings, so now they’re separated so everybody gets some love.
-Axing their tedious trade auditing program (Quri), which was expensive and usually wrong anyway.  “I don’t need to spend two million dollars to fight with you guys,” quipped Jim. “We can do it for much cheaper.” 
-Axing tedious and expensive BrewLock and Blade draft systems. (I remember when those were launched and you could see wholesalers rolling their eyes).
-Utilizing the Tamarron to find out “our pain points” and work on those.
-Consistent leadership:  Not moving people around so much. 


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Beer Industry Leaders Join Forces to Drive Beer Growth with Launch of

#BeersToThat (www.beerstothat.com)

Brewers Association

Today, the Beer Growth Initiative announced the initial launch of its "Beers To That" campaign, which aims to elevate and celebrate the beer category. A collaborative project of the Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) - announced the initial market launch of its "Beer To That" consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that there is a beer for just about every occasion.

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Beer Growth Initiative's

#BeersToThat (www.beerstothat.com)

Brewbound (by: Justin Kendall)

After about four years of discussion, the stalled effort to launch a brand agnostic, pro-beer marketing campaign to improve category health officially kicked off today in Austin, Texas. 

The so-called Beer Growth Initiative, a coalition of the industry's three trade groups - the National Beer Wholesalers Association (NBWA), Brewers Association (BA) and the Beer Institute (BI) - as well as large and small beer companies also revealed its first slogan : "Beers to That".

Brewers Association senior vice president  Paul Gatza told Brewbound that the goal of the Beer to That campaign is to reach a broad audience and showcase beer as part of "a fun lifestyle". The initial campaign, however, won't take on other alcoholic beverages, suchs as wine and spirits, which have taken marketshare from beer in recent years.


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Beer Growth Initiative Kicks Off In Austin

#BeersToThat (www.beerstothat.com)

Beer Business Daily (by: Harry Schuhmacher)

It's been a long time coming, but the "Beer Growth Initiative", a collaboration effort from the Beer Institute, the National Beer Wholesalers Association, and the Brewers Association (and facilitated by Tamarron Consulting) to increase beer's coolness factor among young LDA adults, was unveiled in Austin last night. 

The pilot in Austin was a cooperation of local distributors...


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Boston Beer, Once Again, Takes Top Honors in Latest Tamarron

2019 Tamarron Consulting Supplier Performance Survey Overview

Beer Business Daily (by: Harry Schuhmacher)

The yearly Tamarron Beverage Supplier Performance survey, in which distributors rank suppliers on a variety of topics, is here.

A total of 191 distributors responded to the latest survey (conducted April 1 to June 11). That's a drop from the amount of respondents in last year's survey (206). These distributors were asked 70 performance-based questions grouped into 13 functions; and the distributors rate the suppliers on a scale of 1 to 5.

All in, eleven suppliers were rated in this year's survey. Of the eleven, nine posted higher scores in the 2019 survey vs. 2018.

Here's how the top five suppliers shook out in the latest survey:...


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