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Beer Industry Leaders Join Forces to Drive Beer Growth with Launch of
Today, the Beer Growth Initiative announced the initial launch of its "Beers To That" campaign, which aims to elevate and celebrate the beer category. A collaborative project of the Beer Institute (BI), National Beer Wholesalers Association (NBWA) and the Brewers Association (BA) - announced the initial market launch of its "Beer To That" consumer campaign, which aims to elevate and celebrate the beer category while reminding consumers of legal drinking age who choose to drink alcohol that there is a beer for just about every occasion.
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