Beer First Sell Sheets / Custom Chart Creator
Tamarron has worked closely with the NBWA to lead the Beer First initiative. The Beer First effort has produced Beer First Selling Tools to promote the overall category of Beer (vs. wine and spirits) using fact-based syndicated data to highlight beer’s positive selling points.
The Beer First Selling Tools are available in several formats:
- Static National Beer First Sell Sheets for the following channels: On Premise, Casual Dining, Independent Restaurant, Neighborhood Bar, Grocery, Club Stores, Mass Merchandisers (e.g., Wal-Mart, Target) and Liquor Stores
- Customizable Regional Beer First Sell Sheets for the same channels.
Find all formats of the Beer First Selling Tools at www.nbwabeerfirst.com
Fact-Based Selling Certification
The NBWA Beer First Fact-Based Selling Certification program is an interactive, online learning program that teaches all levels of personnel in alcohol beverage suppliers and distributors how to enhance the customer selling experience with data-driven insights to translate data into dollars. The two levels of certification are shown below with the target audience for the program identified. Developed in partnership with Fox Sales Coaching to include proven consultative selling techniques, the program incorporates interactive exercises, case studies and practical applications to ensure participants not only understand the concepts, but can also apply them to targeted selling opportunities.
Level 1 – Certified Sales Specialist: Basic understanding of syndicated data terms, fundamental strategies on how to use data/insights to sell beer, etc.
Understand syndicated data; articulate key facts; apply national Beer First Sell Sheets
Level 2 – Certified Profit Expert: How to apply syndicated data/insights to situational selling opportunities; elevating beer vs. wine and spirits
Understand syndicated data; articulate key facts; apply national or regional syndicated data through the Beer First Custom Charts (Excel Tool) (possible Beer First Micro-Site) to develop a selling story; SELL using a fact-based sales approach