Leadership Councils

Facilitation of leading beer industry councils
that address industry opportunities & challenges 

Overview of Leadership Councils

Tamarron facilitates several councils in the beer industry designed to share best practices, improve effectiveness and develop tools, processes and solutions for industry challenges.  Each council has a unique vision, membership roster and workgroups to meet its objectives. 

Alliance for Beer

The Alliance for Beer is a multi-tier group of beer industry executives, economists, and consultants working to develop solutions that address industry challenges.  The Alliance’s vision is to unite the tiers toward a common cause of promoting and growing beer.  Members of the Alliance participate on various workgroups that are tasked with developing recommended strategies, tools, and ways of working that can be implemented by anyone in the industry.  The current workgroups are addressing category health/beer occasions, upgrading the on premise and draft experience (quality, beer/food pairing, style education), e-commerce, value propositions for retailers, and recruiting/developing talent in the industry.

Council Members



Retail-On Premise-Consultants

Workstreams to Produce Targeted Deliverables


Operations Leadership Council

The Operations Leadership Council is a collaborative peer group of distributor senior operations leaders focused on addressing opportunities for improved efficiency and productivity within the malt beverage supply chain.  Tamarron Consulting facilitates bi-annual meetings and coordinates the sharing of information between council members across the country. The ideas and best practices generated by the Council not only serve the operations functions of its members but also constitute an effort to promote positive multi-tier industry change. 

Charter:  The Operations Leadership Council (OLC) will drive dynamic change in the beverage industry as it relates to operations functions within distributorships. Through candid, confidential communication members will surface/exchange fresh ideas, share best practices, challenge existing techniques, evaluate new operational technologies, define operating standards, and address industry opportunities to efficiently support sales and deliver profitability through enhanced productivity. When necessary, the OLC will engage and speak as a single voice to suppliers in an effort to promote positive multi-tier industry change.  

Impacting the Distributor Tier:   

- Engage key suppliers at bi-annual meetings
   (i.e., MillerCoors, Heineken, Boston Beer, Constellation, etc.) 

- Engage key vendors at bi-annual meetings  

Developed Malt Beverage Supply Chain Survey  

- Innovative Technology Efficiency Best Practice Sharing

  • KPI’s 
  • CNG 
  • Fleet 
  • Onboard Cameras 
  • GPS Tracking 
  • Route Planning 
  • Safety Programs 
  • Solar 
  • Truck Loading 
  • Voice Pick 
  • Warehouse Automation System 
  • Warehouse Layout 


  • Admiral Beverage Corp-NM (Keith Hartnett) 
  • Amoskeag Beverages (Paul Malandrino) 
  • Andrews Distributing Company (Walter Smith) 
  • Columbia Distributing (Darren Melton) 
  • Coors Distributing Company (Steve Rose) 
  • Crescent Crown Distributing AZ (Rich Marchant) 
  • Crescent Crown Distributing LA (John Michel) 
  • DeCrescente Distributing Company (Tom Turcotte) 
  • Glazer's Beer & Beverage (Matt Swilling)
  • Harbor Distributing (Mike Vaca) 
  • Houston Distributing (Rick Roberts) 
  • JJ Taylor Distributing (Jay Martin) 
  • JJ Taylor Distributing Florida (Pete Marer)
  • Manhattan Beer Distributors (Mike McCarthy) 
  • Monarch Beverage Company (Fred Dufour) 
  • Origlio Beverage (Ron Ward) 
  • Superior Beverage Group (Marty Williard) 
  • United Distributors (Brien Craft)