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Beer Growth Initiative Kicks Off In Austin
Beer Business Daily (by: Harry Schuhmacher)
It's been a long time coming, but the "Beer Growth Initiative", a collaboration effort from the Beer Institute, the National Beer Wholesalers Association, and the Brewers Association (and facilitated by Tamarron Consulting) to increase beer's coolness factor among young LDA adults, was unveiled in Austin last night.
The pilot in Austin was a cooperation of local distributors...
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