Beer First Sell Sheets / Custom Chart Creator
As an ancillary workstream to the Beer Growth Initiative, Tamarron has worked closely with the NBWA to lead their separate, but related workstream call Beer First. The Beer First effort has produced Beer First Sell Sheets, to promote the overall category of Beer (vs. wine and spirits) using fact-based syndicated data to highlight beer"s positive selling points.
The Beer First Sell Sheets are available in several formats:
- Static National Beer First Sell Sheets for the following channels: On Premise, Grocery, Club Stores, Mass Merchandisers (e.g., Wal-Mart, Target) and Liquor Stores
- Customizable Regional Beer First Sell Sheets for the same channels.
Find all formats of the Beer First Sell Sheets on the NBWA Members Only section of their website or click here to request a password to download all versions.
On-Premise Sell Sheet Off-Premise Sell SheetFact-Based Selling Certification
The NBWA Beer First Fact-Based Selling Certification program is an interactive, online learning program that teaches all levels of personnel in alcohol beverage suppliers and distributors how to enhance the customer selling experience with data-driven
insights to translate data into dollars. The two levels of certification are shown below with the target audience for the program identified. Developed in partnership with Fox Sales Coaching to include proven consultative selling
techniques, the program incorporates interactive exercises, case studies and practical applications to ensure participants not only understand the concepts, but can also apply them to targeted selling opportunities.
Level 1 – Certified Sales Specialist: Basic understanding of syndicated data terms, fundamental strategies on how to use data/insights to sell beer, etc.
Understand syndicated data; articulate key facts; apply national Beer First Sell Sheets
Level 2 – Certified Profit Expert: How to apply syndicated data/insights to situational selling opportunities; elevating beer vs. wine and spirits
Understand syndicated data; articulate key facts; apply national or regional syndicated data through the Beer First Custom Charts (Excel Tool) (possible Beer First Micro-Site) to develop a selling story; SELL using a
fact-based sales approach