Leadership Councils

Facilitation of leading beer industry councils
that address industry opportunities & challenges 

Overview of Leadership Councils

Tamarron facilitates several councils in the beer industry designed to share best practices, improve effectiveness and develop tools, processes and solutions for industry challenges.  Each council has a unique vision, membership roster and workgroups to meet its objectives.   

NBWA BEER FIRST INITIATIVE

Beer First is an initiative sponsored by the National Beer Wholesalers Association whose aim is to provide selling and activation tools to beer distributors.  Its three main workstreams include:
1.    Beer First Selling Tools 
The Beer First Selling Tools are available in several formats:
  • Static National Beer First Selling Tools for the following channels:  On Premise, Casual Dining, Independent Restaurant, Neighborhood Bar, Grocery, Club Stores, Mass Merchandisers (e.g., Wal-Mart, Target) and Liquor Stores
  • Customizable Regional Beer First Selling Tools for the same channels.
  • Find all formats of the Beer First Selling Tools on the NBWA Members Only section of their website or click on the Beer First Selling Tools link below.
2.    Beer First Certification – this program is a customized Fact-Based Selling Certification program that is specifically targeted to beer distributors and the Beer First Selling Tools.
3.    Beer First Committee – Tamarron facilitates a Beer First Committee made up of distributors from across the country representing varying market dynamics.  This committee oversees all selling tools and programs developed to support the Beer First Initiative.

  Beer First Sell Sheets
 

Operations Leadership Council

The Operations Leadership Council is a collaborative peer group of distributor senior operations leaders focused on addressing opportunities for improved efficiency and productivity within the malt beverage supply chain.  Tamarron Consulting facilitates bi-annual meetings and coordinates the sharing of information between council members across the country. The ideas and best practices generated by the Council not only serve the operations functions of its members but also constitute an effort to promote positive multi-tier industry change. 

Charter:  The Operations Leadership Council (OLC) will drive dynamic change in the beverage industry as it relates to operations functions within distributorships. Through candid, confidential communication members will surface/exchange fresh ideas, share best practices, challenge existing techniques, evaluate new operational technologies, define operating standards, and address industry opportunities to efficiently support sales and deliver profitability through enhanced productivity. When necessary, the OLC will engage and speak as a single voice to suppliers in an effort to promote positive multi-tier industry change.  

Impacting the Distributor Tier:   

- Engage key suppliers at bi-annual meetings
   (i.e., MillerCoors, Heineken, Boston Beer, Constellation, etc.) 

- Engage key vendors at bi-annual meetings  

- Developed Malt Beverage Supply Chain Survey  

- Innovative Technology Efficiency Best Practice Sharing

  • KPI"s 
  • CNG 
  • Fleet 
  • Onboard Cameras 
  • GPS Tracking 
  • Route Planning 
  • Safety Programs 
  • Solar 
  • Truck Loading 
  • Voice Pick 
  • Warehouse Automation System 
  • Warehouse Layout 

Membership: 

  • Admiral Beverage Corp-NM (Keith Hartnett)
  • Admiral Beverage Corp-NM (Blane Sherritt)
  • A.L. George (Peter Krueger)
  • Amoskeag Beverages (Paul Malandrino) 
  • Andrews Distributing Company (Jaime Velazquez) 
  • Breakthru Beverage Nevada (Kyle Bohan)
  • Burke Distributing (Scott Adams)
  • Columbia Distributing (Steve Larson) 
  • Columbia Distributing (Robert Toensing)
  • Coors Distributing Company 
  • Crescent Crown Distributing AZ (Bill Vensel) 
  • Crescent Crown Distributing LA (John Michel) 
  • DeCrescente Distributing Company (Tom Turcotte) 
  • DeCrescente Distributing Company (Chris Loszynski) 
  • Glazer's Beer & Beverage (Matt Swilling)
  • Gulf Distributing (Brian Whitten)
  • Houston Distributing (Rick Roberts) 
  • Houston Distributing (Jake Huggins) 
  • JJ Taylor Distributing (Dustin Schatz)
  • Kramer Beverage (Andrew Winneberger)
  • Long Beverage (Dylon Graham)
  • Manhattan Beer & Beverage Distributors (Paul Schmitt) 
  • Monarch Beverage Company (Mike Scully) 
  • Origlio Beverage (Phil Origlio) 
  • Origlio Beverage (Bridget Smith) 
  • Reyes Beer Division (Victor Demers)
  • Reyes Beer Division (Robert Fischer)
  • Superior Beverage Group (Marty Williard) 
  • United Distributors, Inc. (Jon George)

BREW – Building Relationships and Empowering Women


BREW was initiated by the National Beer Wholesalers Association in 2021 to develop programs, communication and support that positively impact opportunities for Women to build careers in the Beer & Beverage distribution industry.  BREW’s core purpose is to Attract, Connect and Elevate Women in beer & beverage distribution.  

BREW’s Mission:  BREW will engage NBWA members through resources & programs designed to support the tenets of the BREW Pledge and drive measurable positive business impact.  

BREW hosts 2 major leadership events every year:  The BREW Leadership Forum aligned with NBWA’s Spring Legislative Conference and Making Moves aligned with NBWA’s Fall Convention.
 
 

Alliance for Women in Beer


Tamarron participates on the Steering Committee of the Alliance for Women in Beer and is involved with planning the annual leadership programming.  
 
The Mission Statement for the Alliance for Women in Beer is “Uniting all three tiers to transform beer to be an exciting industry of choice and opportunity for women”.  This organization is unique because it brings together Brewers, Distributors and Retailers into a single organization.  
 
The Alliance for Women in Beer sponsors several webinars and co-hosts an annual leadership event with BREW – Making Moves – that is aligned with NBWA’s Fall Convention.