A diverse collection of senior malt beverage industry leaders from across the supplier, distributor and retail tiers that collaboratively identify and address industry-wide opportunities in order to promote alignment between the tiers.
The purpose of the Independent Council on 3-tier Dynamics is to clearly outline the interrelated roles and responsibilities of the 3-tiers and positively impact the industry’s adoption and performance of those roles and responsibilities.
We will strive to identify and enhance the value that Suppliers and Distributors add to all 3-tiers in selling more beer profitably.
Upgrading individual capabilities and developing world class systems of measurement and assessment will be essential focus areas for the Council in order to support successful implementation of the interrelated roles.
The Council will develop a multi-faceted approach to communicate its un-biased recommendations and promote industry buy-in.